Summit County's Most Trusted Real Estate Advocates
Here at Mountain Life Real Estate we approach our business in a much different way than most traditional real estate brokerage companies. In this post we will share with you some of the keys to our success in this business. Bring these tips into the fold of your real estate practice and watch it flourish! Or if you’re in the market to buy or sell, take note of how we’re different (we believe better ; ) than most brokerage companies that you have interacted with in the past, and give us a ring to learn more about how we can help facilitate your property endeavors with the utmost of care and skill.
Before we start, it is important to note that we see ourselves and our profession as that of ‘Idea Brokers’ and ‘Knowledge Brokers’because
this is ultimately what gets the job done for our clients. The reason our clients are “clients for life” is partly because we have developed ways of thinking outside of the traditional real estate brokerage business paradigm, enabling us to see opportunities that others don’t, and conversely to enable us to see potential issues before long before they become problems.
Also, unlike most of our competitors who are transactional in their approach, our Leading Luxury Brokers
operate under the “Private Banking” model, providing advisory services
to our clients in almost every part of the globe and at every price point. Drawing upon our collective decades of experience and deep market-savvy, our
operating paradigm is powered by market-specific information, cutting-edge innovation, and an unrivaled client database.
That said, what are the Top 5 (Shareable) Secrets to Luxury Broker Success? What can you do to become the best property professional you can be? What makes us stand apart from all of the other competing Brokers? Well, let’s get right to it…
1. Focus On the Relationship, Not the Transaction.
Real Estate Brokers are instinctively transactional in their thinking. This perspective stems from the fact that if there is no deal they don’t get paid. Not surprisingly, this leads Brokers to focus on how they can bring about a meeting of the minds between buyer and seller. This approach may be good in closing a particular deal, but we believe this is not always conducive to serving your client. Our goal has always been to strive to achieve long term relationships, where appropriate, with our clients by representing them to a very high standard. We make it our business to represent their interests even if this means advising them to back out of a potential deal if the terms are unfavorable to them. No one deal is worth losing the confidence and respect of a client. We live in that world everyday.
2. Don’t Avoid Confrontation, it’s Part of the Job.
It is amazing how many people in all walks of life, but especially in the real estate business, are so uncomfortable with confrontation that they avoid it like the plague. We get it, who doesn’t want to be liked? But we can’t let that interfere with our responsibility to represent our clients to the fullest extent of our fiduciary duty. Real estate transactions are confrontational by nature because generally you have a buyer and seller with diametrically opposed interests. Because of this, negotiations sometimes may get heated, and you better be prepared to hold your own. Our client is watching and evaluating our performance and couldn’t care less about our comfort zone. Our mantra is to get the job done, no excuses, and we will have a client for life. In order to make it in the high-end pressure cooker that is Colorado real estate, this is what it takes.
3. Debunking ‘The Customer Is Always Right’ Myth
Many of the clients we serve are extremely intelligent and savvy, and many negotiate mega-deals for a living. Several of them are household names, and they know what they want and how they want it , but one of the main reasons they seek us out is because we have something they don’t have, and that’s specific information. And it is our job to listen to their preconceived ideas and give them the good, the bad and the ugly of what they are telling us. We don’t tell them what we think they want to hear, we tell them what they need to hear. Then they make their own decisions and we help them bring their endeavors about. Only a fully informed customer is always right, and if we believe a client is making a mistake, then we will tell them so. This is all part of gaining trust and respect, which are fundamental tenets of a fruitful business relationship.
4. Debunking ‘The Property Sells Itself’ Myth
If the property sells itself, then what do they need to pay us 6 percent of the purchase price for? To open a door? They can get a robot to do that and for a lot less than 6 percent. The homes of the wealthy are unique, one-of-a-kind properties that have unique features that are highly valued. These sellers don’t just want us to sell their property; they want us to achieve the highest possible sales price in the market they’re selling into. They want our guidance as to what that number is, and believe me they will hold us to that number. Achieving that number is the added value that a savvy broker can provide, and that is why they are paying us a commission. Otherwise they can give the listing to cousin Jimmy, who got a real estate license last week.
5. The Rich and Powerful Work in Real Time — We Better Too.
Many of the wealthy clients we deal with are no nonsense, “give it to me straight and give it to me now” kind of people. We appreciate that! They didn’t get to where they are by having lots of patience, and they expect us to respond to them in real time. That’s how they work, and they expect us to act accordingly. Luckily for us that is exactly how we work and always have. In an active market, we will typically get hundreds of client emails per day, and we will respond to each and every one within a matter of minutes. New clients are initially surprised by such fast responses, but we don’t know any other way of working. Does this impact our private lives? It sure does, but that’s what our clients expect, and that’s one of the reasons they keep coming back and referring their friends.
If you’re interested in learning more about our progressive real estate enterprise, please feel free to reach out to us via our Contact Us page or give us a ring anytime! We look forward to speaking with you, learning about your unique circumstances and needs and most of all, we look forward to the opportunity to show you why different is better!
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